Research showed that TV leads as the most frequently used channel for 73%
A survey carried out by Marco, which points out the changes in consumption habits caused by digitalization, revealed that WhatsApp has approached TV when it comes to the most consumed channels in the country.
According to the data, TV leads as the most frequently used channel (73%), while WhatsApp recorded 72% of the notes. In this regard, the app was above Instagram (68%) and traditional channels such as online newspapers (61%), radio (44%) and print newspapers (15%).
Outside the Southeast region, and considering the averages of other Brazilian regions, the study found that WhatsApp concentrates 75% of the maximum scores in frequency of use, while Instagram has 69%. In this geographical area, both have already surpassed TV (with 67%). In the Southeast, the channel continues to be the most used, with 78% against 69% for Whatsapp.
In the general context of the country, Instagram (68%), Facebook (59%) and other social networks (51%) also showed strength among the channels most frequently consumed by Brazilians, as the survey pointed out.
Podcasts, which are gaining more prominence each day, account for 42% of the highest scores in terms of frequency of use in Brazil. About 70.26% of respondents said they listen to podcasts.
