Developed by Artplan, the new Cultura Inglesa campaign invites students to resume English classes in the first semester of next year. Using the language of social media, the films are focused on two target audiences: children/teenagers and adults.
The videos show the brand’s differentials, such as access to the Gamified Experience Platform, digital content, among others.
“The new concept was born from our perception, and also from Artplan’s reading, of the recurrence of spontaneous statements by our students and former students on social networks that show a strong sense of belonging”, explains Flavia Zulzke, head of marketing, communication, growth and market intelligence at Cultura Inglesa.
The films, currently on radio, OOH and DOOH, go to broadcast TV, pay TV and streamings from January.
