Chef and digital influencer, Mohamad Hindi, will lead a special webseries on the gastronomy of each country participating in the World Cup
Sadia and Globo, in addition to Africa, presented another stage of the Tem Sabor recipe and entertainment project in order to strengthen their portfolio. The partnership, which during the first semester connected with the consumer approaching the universe of Brazilian soap operas, will now connect with the consumer using the World Cup as inspiration.
On Nhac GNT, GNT’s culinary YouTube channel, chef and digital influencer Mohamad Hindi will lead, in a special web series, conversations about how each country’s gastronomy calls for a different Healthy product.
Explaining details of each culture and connecting them to the most suitable foods for preparation in different countries, the web series will show the brand’s products replicating typical recipes from different parts of the world.
On dates such as the Football World Cup, for example, where the public breathes the diversity of the celebration of nations, it is an opportunity for the brand to bring this theme to the universe of recipes and celebrate, through food, one of the main moments of one of the modalities. that most attracts fans in Brazil, said Luciana Bulau, executive manager of Sadia.
