Have you ever stopped to think about the car you dreamed of when you were a child? To answer that question, the new campaign for the Chevrolet Cruze can help.
Created by Commonwealth/McCann, the action is a reinterpretation of an 1980s ballerina car. In a totally high-tech version, the campaign transforms the 1980s icon into the representation of the dream car of an entire generation.
The film presents the cart: a rolimã adapted with elements from the period that give a upgrade of technology. Each “gadget improvised” that is presented refers to a current technology in the Cruze, such as automatic transmission; WiFi for smartphone and smartwatch; easy park, among others.
Datasheet:
Agency: WMcCann
Client: Chevrolet
Product: Cruze
campaign name: Cruze – Rolimã Upgrade
customer team: Hermann Mahnke, Federico Wassermann, Rebecca Nascimento and Felipe Silva
CEO: André France
CCO: Hugo Rodrigues and Mariana Sá
creative direction: Fernando Penteado and Eric Sulzer
Creation: Lucas Dias, Alexandre Santos and Anderson Silva
Planning: Eduardo Cabral, Tatiana Weiss, Pedro Hypolito, Giovanna Martinez
Contents: Patricia Colombo, Cirilo Dias, Larissa Araújo, Kimberly Dailher
Business director: Danilo Ken
Service: Joana Campanelli, Stephanie Gasparini, Rebeca Rocha, Letícia Chiarella and Raquel Dias
VP of media: Fabio Urbanas
BI WMcCann: Deny Watanabe, Felipe Borges, Thiago Tiuzzi, Fábio Oliveira, Camila Oliveira, Paulo Pancheri
Media: Isobar Agency – Dentsu Company
CEO: Ana Leão
TUBE: Aloísio Pinto
Planning: Felipe Volpintesta, Luiz Menenzes and Isabella Campozano
Technology and inovation: Eric Scapi
Business: Fernanda Marin, Ana Paula Thurler, João Godoy
Projects: Moyra Esteves
Media: Bruno Renzi, Amandha Cardoso, Douglas Souza, Caio Souza
WITH A: Vitor Moura, Gabriela Paiva, Pietro Acauã Novaes Errea
production director: Ale Pierro
Integrated production: Monica Andrade and Thais Possatti
film producer: Pancs
Executive producer: Marcia White
Production: William Steger
Production coordinator: Dani Oliveira
Scene and photography directors: Martin Garcia, Bruno Tiezzi
post-production coordinator: Sabrina Comar
Mounting: Guilherme Bechara
Color: Ely Silva
Finalization: Troop – Murillo Moura, Uriel Arakilian, Daniel Amaro
Post production: Tüzüü Estudio and Bussola Post
Sound producer
Musical production: Carbono Sound Lab
Composer: Ze Godoy
Service: Juliana D’Alcantara, Gabi Takan and Amanda Ricciardi.
Coordination: Cristiane Oliveira and Vinicios Borges
Public relations: Kerena Neves and Giulia Camargo
