Promoted to the position, Viviana Maurman becomes head of the area with the challenge of generating conversations between brands and people
Viviana Maurman was promoted and becomes the new VP of Media at Dentsu Brasil. With just over 25 years of experience, the professional will lead a team of 70 specialists, with the challenge of managing multiplatform strategies and integrated horizontal creativity.
Maurman will also have, under his management, hubs dedicated to the Heineken and Chevrolet brands.
“We will apply an accurate look at the media to generate the most relevant conversation for people’s lives, bringing a consistent and integrated vision of results through innovation, creativity and technology,” he said.
Before joining the Dentsu team, Viviana worked at agencies such as R/GA, Publicis, WMcCann and Grey.
