On the eve of its 25th anniversary, Globo Filmes announces a change in its visual identity to communicate new positioning and new content. In order to visually integrate it into the brand’s ecosystem, the brand will start using the company’s symbol. Based on research into the socio-behavioral context of Brazilians and the film market, the new design was developed by the company’s Brand and Communication department.
The new visual identity shows a contemporary Globo Filmes that understands the importance of being present in all windows, from the big screen to streaming, including open TV.
The Head of Globo Filmes, Simone Oliveira, explains:
“We seek to build partnerships that enable and boost Brazilian audiovisual production to entertain, enchant and inspire people with great stories. We seek to strengthen a Brazilian cinema that is plural, inclusive, accessible and sustainable. We believe in the strength of national cinema on all screens and the new Globo Filmes brand represents our purpose. The launch is accompanied by changes to the vignette, the brand’s video signature that precedes the co-productions.”
The replacement of the co-producer’s characteristic icon, the image of the 35mm film, with the Globo logo highlights that the brand is part of a larger ecosystem. It also represents a union of forces that allows the creation of content with different characteristics. “Globo Filmes’ institutional graphic update follows the movement that many of the company’s brands have made: incorporation of elements of Globo’s visual identity such as font, colors and symbol. At the same time, it reinforces the company’s 25-year trajectory and its role as an aggregator of efforts to make great Brazilian audiovisual projects come true. The colors invade geometric shapes, inspired by the different forms of screens, where films are born and migrate to evolve within the ecosystem of Globo audiovisual consumption windows”, completes Ricardo Moyano, director of Brand Creation and Communication at Globo.
“We have been looking for a heterogeneous portfolio that shows the diversity and plurality of our content in all aspects. The objective is to value Brazilianness, diversity, the creative potential and the talent of professionals who make the national audiovisual, with cinema being that magical window where everything begins and drives the life of the film to other platforms”, emphasizes Simone Oliveira.
In 2022, Globo Filmes has already released 15 fiction features and four documentaries and plans to release six more documentaries in co-production with GloboNews and six fiction films by the end of the year, among them: “Aumenta que é Rock and Roll” and “ Pérola”, directed by Murilo Benício.
The new Globo Filmes brand will be presented to the audiovisual market during the Rio Festival, in early October. At the Festival, Globo will have six feature films in the program and will be present at Rio Market in two panels: on the 10th, at 6 pm, at “Globo Filmes – reinforcing the Brazilian co-productions model”, with Simone Oliveira and mediation by filmmaker Jeferson De; and on the 13th, at 2 pm, in a panel on Globo’s performance in the Brazilian audiovisual market, which will feature, in addition to the presence of Simone, executives from Globoplay and TV Globo.
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