The new verticals arrive to strengthen the vehicle’s repositioning as a mediatech
Terra expanded its digital portfolio and presented its two new content verticals: the Entre Telas and Terra Byte channels. The editorials aim to bring the public closer to audiovisual productions and simplify topics such as technology and science.
The new verticals come to strengthen the vehicle’s repositioning as a mediatech that, since the beginning of the year, has been launching editorials that include pillars of inclusion, diversity and place of speech, in addition to combining data intelligence with a more relevant and contextualized for the public and, consequently, for brands.
We are committed to generating reflection and social transformation through our content production. Addressing topics such as multiplatform entertainment, innovation, tech and science are ways to contribute to people’s critical empowerment, said Claudia Caliente, director of Terra.
The Entre Telas section will bring news and analysis of audiovisual releases on the most diverse screens, from cinemas to streaming, and also serves as an important curatorship tool on fun and entertainment. Among the columnists of the vertical are Victria Xavier, Ygor Palopoli and the quartet Entre Migas, formed by Aline Diniz, Julia Del Bel, Natlia Bridi and Patricia Gomes. Strengthening the content, Terra also has partnerships with Pipoca Moderna, ePipoca, Filmow and TodaTeen.
The Byte vertical, on the other hand, presents news and analysis on the impacts of technology on society, as well as launches of products, services, shopping guides and content to simplify topics such as science and innovation. The editorship has columnists such as Camila Ghattas, Anna Bentes, Gustavo Torniero and Vanessa Mathias. Content partners also strengthen Byte’s strategy, including Tecnoblog, Canaltech and Showmetech.
The objective is to inspire and empower the public by betting on clear and direct productions, in a democratic and curious way, both for those looking for an Air Fryer and for those looking for a new smartphone or who want to know more about the impacts of 5G, explained Manoela Pereira , Head of Earth Content.
