The campaign, created by Suba, is tied to the concept “If there’s sun, there’s Sunless” which, in addition to the presenter, has Bianca Andrade
Sunless, Farmax’s sunscreen brand, invited journalist and presenter Pedro Bial to revisit the viral “Filtro Solar” after 20 years of the hit in its new campaign.
The initiative, created and produced by Suba, brings the z de Bial in “Everybody’s free (A new filter)”, but in a current message that seeks to renew the desire to face the future.
“Everybody’s free (A new filter) is an exquisite example of authentic, coherent and consistent content, capable of connecting in a virtuous way with the audience. that are part of the ‘Se tem Sol, Tem Sunless’ campaign, offers a message that goes beyond the brand’s universe, impacting contemporary culture, said Fabiana Bruno, CEO of Suba.
The campaign is tied to the concept “If there’s sun, there’s Sunless” which, in addition to Pedro Bial, has Bianca Andrade on the team of ambassadors. The businesswoman and influencer stars in content on social networks, promotional materials, point-of-sale content and in foreign media.
Pedro Bial and Bianca Andrade are spokespersons who very properly bring our recommendation of care for the body and soul. A New Filter reinforces our desire to present the audience with a needed message, with provocations and advice on the importance of caring. A content capable of gaining breadth and, we hope, relevance among our consumers and the general public, explained Bianca Pi, CMO at Farmax.
