Two-year commitment and involves Cannes Lions, Cyclops and D&AD
The FilmBrazil platform renewed its agreement with ApexBrasil for another two years. The partnership, which aims to expand the export potential of the Brazilian advertising production sector, runs until 2024.
With an estimated budget of approximately R$7 million, the new agreement has the United States, United Kingdom and Germany as its target markets, based on initiatives focused on competitiveness, image and business.
Cannes Lions, D&AD, Cyclops will be some of the festivals that will be the focus. At Cannes Lions, according to Marianna Souza, executive president of Apro, the big banner that the entity occupies on the facade of the Palais des Festivals should return.
The renewal of the agreement with ApexBrasil comes at an opportune moment for exchange rate appreciation, where the work of commercial promotion is extremely important for us to continue attracting international productions to Brazil,” he said.
For 2022, the first action planned is the International Cyclops, which will take place between the 8th and 10th of November in Berlin, and the WHEXT 2022 is still on the calendar.
