helloo, the OOH media company of the brMalls group, launched on September 28, its new positioning in an event for the market on the rooftop of the VillaLobos mall. Created by Cre.Worker, the concept presents helloo as an OOH media different from the traditional one, broadcasting media in places where consumers are much more receptive to consumption, environments where they chose to be – home and mall.
Combining connection with the audience and data intelligence, the company wants to show that it knows how to talk to people in the right places and times.
According to Felipe Forjaz, CEO and co-founder of helloo.
“Helloo is present in the two main consumer environments in an effective way and with relevant language. Our expertise exists because we understand the behavior of our audience in both locations. When people choose to be at home and when they define the mall as a destination, they allow themselves to be themselves and are also open to new exchanges and experiences.”
The new positioning reflects how the company seeks an authentic way of talking, circulating among the most varied public profiles present in these unique and remarkable moments. “helloo is there, home and shopping, covering all of Brazil, sharing these moments and translating emotions into data and insights”, adds the executive.
To communicate the new concept, producer Vudoo created a video that translates what the brand represents and will be broadcast on segmented media. For advertisers, helloo is able to provide an in-depth understanding of the nuances of consumer behavior in their daily journey. This data intelligence is one of the differentiators of the OOH platform for the market.
Heitor Pontes, CSO of the brand, completes:
“We offer a media ecosystem, which has a unique way of talking to the audience at the right place and time, where the audience chose to be, authentic, segmented into real people and their unique moments. audience, either because it’s part of your life or because it’s your choice. We are an OOH within a universe where people feel safe and belong, where they have given consent to talk and bond.”
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