Streaming startup has democratized access to content for regional providers across Brazil and is now investing in marketing to reach the goal of 400% growth in 2022.
A Watch Brasil, a multimedia content hub for internet providers, announces André Santini as its new marketing director. The executive has more than 20 years of experience in Marketing and Communication, having worked in the agribusiness, beverage, automotive and telecom industries.
Santini takes on the challenge of consolidating Watch Brasil’s branding, to show the market how much the startup has become a reference in the Brazilian market as a major streaming hub and in the democratization of access to content for regional internet providers. “Today Watch Brasil is solidly recognized in the telecommunications segment and in the streaming market. My job will be to take branding to an even more challenging level, to consolidate our positioning as a hub of solutions for the provider and, at the same time, build recognition and reputation for the end consumer, as the best cost-effective option in content”, comments Santini.
Santini adds to his market experience his passion for the academic universe, as a postgraduate professor in Marketing and Communication courses, he is currently a doctoral student in Media Studies at UFP (Porto) and is a Master in Communication and Languages at UTP-PR.
Watch Brasil campaigns will help triple subscriber base by 2023
Executive André Santini arrives at Watch Brasil at an excellent time, which in March 2022 received an investment of R$ 28 million from Bertha Capital, Multilaser’s Corporate Venture Capital (CVC) manager. Since then, the company has doubled its team, expanded its presence in Brazil, opened a branch in the city of Manaus and increased the content available by more than 37%, from 8 to 11 thousand hours of content. Watch Brasil aims to reach 2 million subscribers in 2022, which will represent a 400% growth over the current number and, by 2023, triple the subscriber base.
“Watch’s growth movement follows the streaming movement in Brazil. Last May, Kantar IBOPE Media released Inside Video 2022 that 79% of consumers access linear TV, against 21% of consumption in streaming. In addition to demonstrating the growth potential of almost 80% in the streaming segment, Watch has a differential of excellence for the Brazilian consumer, a grid with more than 50 linear TV channels in the programming that add to a menu of movies and series of the world’s largest studios, in addition to the possibility of watching recently released films at the cinema”, comments Santini.
Regarding the next steps, the executive brings a lot of news to the Content Hub. “We will increasingly diversify the content, always keeping an eye on consumer behavior. We have the mission to be the largest and most complete content aggregator in the country, always starting from the intelligence of our portfolio with a focus on the profitability of provider partners and on the constant improvement of the end customer’s experience”, he declares.
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