Campaign, created by CP+B, premieres in the interval of the last chapter of the soap opera ‘Pantanal’
MSD Animal brand, Bravecto presented its new visual identity and positioning. With the aim of rescuing the relationship between pets and tutors and veterinarians, the bet is on a more emotional concept to reflect the benefits of the product in a 360 campaign.
Developed by CP+B, the campaign has as its motto Bravecto: the care that your pet would have for you, which aims to translate the choice of antiparasitic as the ideal way to reciprocate the affection of the dog and cat. The film will premiere this Friday (7th) during the break of the last chapter of ‘Pantanal’.
The new visual identity represents this mutual partnership by bringing the pet and the tutor/vet holding hands in a high-five, with a mandala around it that represents the concept of One Health, with the four fundamental pillars of brand protection: tutor, pet, veterinarian and environment.
The new campaign will have merchandising at Caldeiro do Mion and will be inserted in prime time on TV Globo, as in the first ones of the 9 pm soap opera, ‘Travessia’.
