To celebrate another Children’s Day by creating connections between children and adults, Americanas launches its new campaign “Planet American Children: A world of toys“, signed by WMcCann. The action brings movies to television, YouTube and social networks, in addition to offers on thousands of products in physical stores, on the website and in the app. Among the products highlighted for the date are toys, tablets and children’s books. As the main star of the campaign, Americanas presents the digital influencer Lucas Rangel.
The campaign reinforces the attractions such as assortment, free shipping and fast delivery, in addition to many offers. Americanas also offers 10% discounts on all toys on the site with the coupon BRINCA10in addition to the possibility of up to 30% of e cashback,
part of the money back, in purchases paid with Ame. The brand also prepared special actions for its more than 1,800 physical stores throughout Brazil: to celebrate the date, Americanas will distribute special gifts of children’s favorite characters – Spider-Man and Frozen – to those who purchase toys from R$79 .99 in stores.The Children’s Day campaign runs until October 12 and features a film for cable TV and social networks, as well as developments on open TV and YouTube. The video stars content creator Lucas Rangel. In it, the influencer highlights the special conditions for purchase on the date, such as discounts, cacheback and fast delivery, and gives more details about the gifts in physical stores. In addition to media for television and social networks, the action also has a top motion
playful aimed at children, focusing on the communication of gifts from physical stores, which have the Spider-Man characters and the famous Frozen sisters.
Check out the campaign video:
Aline Oliveira, head of marketing at Americanas SA, comments:
“Children’s Day is always a very special date for us: it is an opportunity to connect even more with Brazilian families by offering the best selection of gifts. Planeta Criança Americanas is the perfect place to find the gift that will make your little ones smile.”
In addition to WMcCann, which worked on 360º development – creation, concept, scripts and action planning -, the campaign had the partner of the Stage Digital agency for influencers. Want to know more about the news? Don’t forget to follow the ADNEWS
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