The “Ninext pelo Mapa” project created by Nino Pavolini now has a new star, who joins the team of athletes who play alongside Nino for new Call of Duty matches: CB, the network’s virtual brand persona retailer Casas Bahia. The European tour has already guaranteed memorable encounters with names like Richarlison, Gabriel Magalhães, Lucas Paquetá, Roger Ibañez, Luan Peres and even the Argentine Dybala. In all, there will be three months of travel, six countries and more than 10 football stars on the field. Nino still celebrates:
“This project has been incredible. We started in August and I have already lived unforgettable moments. Playing together with the big names in football, visiting historic stadiums and especially playing Call of Duty while doing all this, is awesome. And now I have this new partner who is a phenomenon in the virtual world, who came to add to it.”
CB, brand persona of Casas Bahia, is the first virtual influencer streamer gamer in the metaverse, and now starts to work in other modalities besides Free Fire, to enhance its performance in the segment. “From the beginning of the partnership with Nobru until its debut as a streamer, CB has been reaping participation in several gamer projects as a spokesperson for Casas Bahia. Our objective is to show our position and highlight the importance of the gamer audience for our strategy”, comments Gabriel Lima Ribeiro, marketing manager at Via.
CB’s entry into this project will also help the chain to expand its marketing actions and the current retailer’s “Gol de Pix” campaign, which began in September. For customers who wish to participate, simply buy participating products with the “Gol de Pix” seal in the app, in the physical store or on the Casas Bahia website.
Products with the “Gol de Pix” seal will have different and specific values, between R$50.00 (fifty reais), R$100.00 (one hundred reais), R$200.00 (two hundred reais), R$1,000.00 ( one thousand reais). In case of a Brazilian victory in official matches, the difference between the number of goals scored by Brazil and the opponent will be multiplied by the value indicated on the stamp of the selected and eligible product purchased by the customer.
After the match is over, to receive the credit, just have a digital account at banQi. It is worth mentioning that, at the end of each match, the list of sealed products is reset and a new list is created. To win Pix again, the customer will have to make new purchases and cheer for the national football team.
3C Gaming is the specialized gaming agency responsible for designing and operating the esports organization Fluxo, of which ninexT is a part. For Matt Pereira, partner at 3C Gaming and General Manager of Fluxo, the project is an opportunity to show that the game goes beyond borders. “Just like football, esports attracts thousands of spectators and involves a feeling that is difficult to explain. Brazil is the largest gaming market in Latin America and one of the largest in the world and we want to contribute to bringing the gaming culture to even more people”, says the executive.
Check out the details of the “Ninext on the map” tour:
The influencer’s adventure began in Turkey, where he played alongside Luan Peres, a Fernerbahçe player. In his second country of the tour, Ninext met Roger Ibanes, a Roma player called up for the last friendlies of the Brazilian team before the final list for the World Cup. The player also participated in other lives with Nino and invited his teammate, Paulo Dybala, from Argentina, to participate in the matches – the Argentine admitted to being impressed with the performance of the Brazilian pro-player in the video game.
In his third country, England, Nino had the opportunity to watch Arsenal games, at the invitation of Gabriel Magalhães, and Tottenham, at the invitation of Richarlison and Emerson Royal, Brazilians who play for their respective clubs. In addition to watching exciting games, Nino met to play live with Gabriel Magalhães and with the newcomer to England Lucas Paquetá. The meeting with Lucas took place in a lan house in a shopping mall in the city of London.
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The post CB, from Casas Bahia, embarks on the project “Ninext pelo Mapa” by participating in Call Of Duty matches with soccer athletes appeared first on DNEWS.
