The private pension company Brasilprev launches its traditional advertising campaign for Brasilprev Júnior, a product aimed at people aged between zero and 21 years old.
As in 2021, the face of the action is Rayssa Leal, the athlete who thrilled the world after winning an Olympic medal in Tokyo, Japan, and continues to shine in international and national competitions.
Developed by Agência Desafio, Brasilprev’s campaign includes 30” and 15” films, in addition to 5” vignettes, which will be broadcast on open and pay TV.
Among the first actions, the media plan includes at least one daily insertion for 24 days in the regional programming of Rede Globo, SBT, Record TV and Band in the squares of São Paulo (state), city of Rio de Janeiro and Brasília. Check out the campaign film.
In closed TV, the strategy seeks national reach, through broadcasting, for 30 days, on Discovery Channel, Discovery Home & Health, Discovery H&H, AXN, Sportv, ESPN, Warner, Universal TV, Megapix and TNT.
The campaign also includes specific actions aimed at Rayssa Leal’s participation in the Brazilian stage of the SLS Super Crown World Championship, in Rio de Janeiro, with live broadcast on Globo (Esporte Espetacular) and SporTV channels.
According to Brasilprev’s Commercial and Marketing Director, Camilo Buzzi, the objective of the campaign is to impact adults on the importance of financial planning for young people.
“Brasilprev Júnior is a pioneering product and its purpose is to help parents, uncles, grandparents and godparents to support the future of children and young people, allowing them to carry out projects in adulthood, be it graduation, exchange or even providing the initial capital to start a business, as many young people have shown themselves to be more and more entrepreneurs
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