To participate, works must have been published between June 1, 2021 and June 30, 2022, in Argentina, Brazil or Mexico
Entries are now open for the first Meta Video Awards, which will highlight the best uses of video on Meta’s platforms. The works must have been broadcast in whole or in part on Meta channels – between June 1, 2021 and June 30, 2022, in Argentina, Brazil or Mexico.
Interested agencies, brands and content creators (linked to these companies) will have until November 4th to apply. It is free of charge and must be done in two languages, Spanish or Portuguese, according to the participant’s country of origin.
Then, in the submission phase, the submitted works must be presented translated or subtitled in English. They also have to be forwarded exactly as they were posted on Meta channels.
Those interested in participating can find the award regulations on the Meta website.
The campaigns will be judged between November 2022 and January 2023, by professionals from different areas, from the three countries. The idea is to bring together a jury made up of leaders from the communication industry and specialists from Meta itself.
The jury will assess how the brand has translated the briefing, or insight, into a creative campaign, using video solutions on Meta platforms, using the best practices that made it a reference in the industry, obtaining proven results, in addition to relevance to the audience. .
The award allows the same work to be entered in one or more categories. See the details of each of them below:
Full Funnel Video Strategy
Evaluates campaigns that use video as the main resource throughout the strategy to achieve business objectives – from planning, through awareness to conversion. One of the points being considered is the use of data as a premise for the creation of the campaign, in addition to the integration of the various video formats available on Meta’s platforms.
Creativity in Video Use
The category focuses on campaigns that use new formats and creativity to connect people with brands in innovative ways. The jury will evaluate how the brand translates an idea into a campaign that mixes long and short video formats, such as Reels, augmented reality and virtual reality, with consistent results in terms of reach, interactions and conversations.
Diversity, Equity and Inclusion in Action
It will reward works that take a proactive stance for diversity, equity and inclusion, through inspiring video narratives that seek to raise awareness, reduce discrimination, create inclusion and empower communities. Among the aspects considered are: if the campaign is aimed at one or more underrepresented groups and if it had different teams in its production.
The works that stand out with gold in one of the award categories automatically compete for the Grand Meta Award. The idea is to award the Grand Meta Award to campaigns that have generated business results, using Meta’s video platforms, with an innovative strategy and the potential to be a source of inspiration and influence for the entire industry.
According to Meta, currently, short formats like Reels are the ones that contribute the most to engagement on Instagram. “Our video solutions, in short and long formats, have been a great success in Latin America, combining the consumption behavior of users with the creative work of the highest quality of the entire ecosystem of the region”, declares Debora Nitta, director of business marketing of Meta in Latin America.
She also adds that the Meta Video Awards is a very important initiative for the company, and its main objective is to celebrate and value the community that contributes so much to the success of the platforms and the industry as a whole.
Further information and more details on how to apply are available on the website.
