Agency takes care of the dissemination of product launches, campaigns, institutional management and internal brand communication
Approach Comunicao took over the service of BIC and began to act in the dissemination of product launches, campaigns, institutional management, in addition to managing the relationship with the press and brand influencers.
The agency will also be responsible for internal communication, institutional PR and products, dedicated to the objective of enhancing the company’s initiatives.
The account is allocated to the branch’s consumption center, under the management of Tatiana Izquierdo. Rafael Rey, director of the So Paulo unit, is responsible for monitoring the management, alongside Tatiana Bar Newell, Director of Internal Communications, Employee Branding and Culture.
