Cheil, the first multinational in Brazil to create an exclusive business center focused on the games and esports market, announces the arrival of Pedro Derbli as the new Head of Gaming.
The new leader is advertising and has 22 years of experience in Strategic Planning, Live Marketing and Creation, with a focus on Gaming, Technology and Mobile. He comes from BBL Esports, a company where he created and developed projects for major international publishers, including Ubisoft, Garena, Epic Games, Playstation, Tencent and EA. Throughout his career, he has also worked at agencies such as DPZ and Dream Factory, serving brands such as VISA, Warner, Pepsico and Microsoft, and worked at WestconGroup, an American technology multinational, leading works together with other offices in Latin America.
The Cheil unit dedicated to the electronic games territory has grown since it was announced in 2019, following the exponential evolution of the market that has occurred in recent years. Today, although it remains a highly specialized area in the segment, it is fully integrated with the other fronts of the agency, operating in a broad way, helping to associate a broader vision for the works created daily.
Tatiana Pacheco, General Director of the agency, says:
“Cheil was a pioneer in believing and investing in effective communication and meaningful connection between brands and the gaming community. We learn a lot and evolve over time. For us, games are no longer something related to special projects, but a complementary expertise, which is widely taken into account in the ideas and solutions we develop for our customers.”
The arrival of Pedro Derbli reinforces this movement of evolution of the nucleus’ performance. Tatiana adds:
“Pedro brings a lot of experience in planning and creation focused on the games segment, which will make the exchange with all teams even more fluid and rich, making us able to identify even more innovative business opportunities that bring real results, and contribute to our One Stop Agency operating model.”
Pedro Derbli, the new Head of Gaming at Cheil comments:
“It was an honor to have been invited by Cheil Brasil to lead the area. I am very proud to be in an agency that specializes in games and has always understood that brands are made of people. Knowing the habits of each person in the segment is essential to connect with this passionate community. I am sure that together with the great team of the agency we will create amazing things.”
Pedro’s professional career also includes winning more than 15 awards at different national and international festivals, including the New York Festival, FIAP, CCSP, ABP and Globes Awards.
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