The campaign, conceived by the bank’s internal agency and produced by Cir.Co Filmes, introduces the public to the importance of being together and transforming
Digital bank Digio invited athlete and influencer, Paulo Andr, to star in the company’s 360 and national campaign, called “Escolhas que transformam”.
The campaign, conceived by the bank’s in-house agency and produced by Cir.Co Filmes, has the concept “Together, we transform” and features films aimed at social networks, under the responsibility of Studio Fly. The media area is a construction between the performance team of the digital bank and Nexx Brasil.
The campaign will show the public the importance of being together and transforming, concepts that are part of Digio’s culture as a digital bank.
We believe that active listening provides a fluid construction together. Based on that, in line with our purpose of being an ally in the financial lives of consumers, we develop actions and situations that translate Digio’s active presence in our customers’ daily lives, explained Loreta Caporrino, Digio’s executive marketing manager.
Choices that transform will be broadcast on open TV, Pay TV, digital channels and OOH (Out of Home) media. The latter will be present mainly in Bahia, Minas Gerais and So Paulo as part of the strategy for regionalizing the activities.