The campaign reflects how people can improve the world around them by practicing and encouraging good deeds.
Telecine invited influencer and youtuber Felipe Castanhari and streamer Tom Toledo to promote the film Sonic 2.
Inspired by the film’s plot and with the concept Nem Todo Heri Usa Capa, the brand’s new campaign reflects how people can improve the world around them by practicing and encouraging good deeds.
In the video, a boy in a blue mohawk and red sneakers, similar in style to Sonic, arrives at the bus stop, where an elderly woman is waiting for transportation. He saves her from an unexpected shower when a car runs through a puddle of water. The curious scene recorded by Castanhari, who walks through the place and is surprised by the similarity between the man and the character.
Conceived by Telecine’s creative team, the campaign will be featured on the brand’s six channels, on social networks and at the Brasil Game Show.
The video will open the Sonic Symphony live performance, which will make its debut in celebration of the character’s 30th birthday on the last day of the event. In the repertoire, orchestra and band recall songs and soundtracks from the protagonist’s adventures.
