The campaign, created by Cheil, has the concept “Freedom that you live in your skin” and counts with the testimony of six women
Eucerin presented its new campaign to promote the launch of the Anti-Pigment Srum Ultralight, which seeks to reduce hyperpigmentation, combat oiliness and maintain hydration.
Created by Cheil, the campaign, whose concept is “Freedom that you live on your skin”, features six testimonials from the brand’s consumers telling about the well-being difficulties and who regained confidence even to perform basic everyday things after knowing and using the brand’s new product.
“Working with a responsible and traditional brand like Eucerin, which in addition to bringing a commitment to health, has the challenge of showing its consumers the true effectiveness of its products, made us have several elements to create a powerful and current concept. We brought real, individual and very emotional reports that made the campaign even more special”, said Felipe Andrade, Executive Creative Director at Cheil.
In addition to videos, digital pieces and media strategy, Cheil also worked with several influencers who produced content to promote the new srum on social networks, such as Renata Valena, Jssica Flores, Carol Rocha, actress Vanessa Gicomo, Francine Monteiro, Angelica Bucci and reporter Valria Almeida.
Taking care of the skin is an act of self-love and Eucerin makes skin concerns the brand’s concerns. And that’s why we want to be at the consumer’s side in this transformation, we are constantly looking for scientific advances and we are committed to developing effective, highly tolerable and clinically proven solutions. We bring to this campaign not only an effective and effective launch, such as Eucerin Anti-Pigment Srum Ultralight, but true transformative dermatological care, which you can feel good on your own skin, added Rodrigo Fraga, Eucerin Marketing Director.