The agency continues to represent the American football league in the country, leading the expansion plan in new areas of activity
Effect Sport and the NFL, the American football league, renewed the contract and the agency will continue as the official representative of the league in Brazil.
Together since 2015, Effect Sports will continue with the franchise expansion plan in the country, conquering and retaining Brazilian football fans and with new fronts of action.
very special for Effect Sport to renew with the NFL and continue developing the work in Brazil. The results show that we are on the right track. The feedback from Brazilian fans has been incredible, the national market increasingly sees excellent commercial opportunities in American football, and therefore we have great expectations for the coming years, affirmed the agency’s CEO, Pedro Rego Monteiro.
In addition to remaining the exclusive marketing agency for the NFL in Brazil, Effect Sport has recently started to work for the league in the negotiation of broadcasting rights for upcoming seasons’ games, including the recent move to bring the games back to Brazilian broadcast TV in according to RedeTV!.
After the renewal, the agency is emphasizing regional sponsorship negotiations for the NFL in Brazil, in addition to preparing the launch of the league’s first live experience event in South America, which will take place in February 2023, on the most important sporting date. awaited by fans and the global advertising market, the Super Bowl.
Our goal is to help the NFL be seen as a valuable marketing platform for brands in the Brazilian market, who want to connect with this fan base that is extremely engaged with the sport, in a relevant and authentic way, said the director general of the operation. from the agency in So Paulo, Felipe Soalheiro.
