The initiative will be accompanied by the Guinness Book to register the world record for the exchange of stickers made simultaneously
iFood and Panini came together for a mission: to promote the biggest exchange of stickers in the world, this Wednesday (12). The event, called Arena iFood Fest, will take place at Parque do Ibirapuera, in So Paulo, and will be accompanied by the Guinness Book.
The event is expected to receive an audience of 5,000 people making the exchange. On site, iFood will prepare a gastronomic festival called “Sabores do Mundo”, with typical foods from different countries.
We are a Brazilian technology company and we have been dedicated to being closer and closer to our customers and partners. And there’s nothing better than uniting football and food, two national passions, to generate new connections and enhance the experience of everyone who chooses our services and products, said Vivian Jung, Head of marketing at iFood.
In two moments of the day, iFood will promote several experiences and surprises for collectors, among them the award-winning Drone will deliver figurines and other gifts via drones to the public present.
The iFood Fest Arena will take place on the lawn, in front of the Ibirapuera auditorium (sizes 1 and 2) and those interested in participating should access the Sympla website to guarantee free access to the event.
Together with iFood, we will have the opportunity to bring together a significant portion of the collector community in a single day. The FIFA World Cup Qatar 2022 album is a success thanks to the tradition and passion for world football collections nurtured by thousands of families. We want to celebrate Children’s Day with them, provide even more entertainment and reinforce the exchange of stickers as a social dynamic, added Carolina Morra, marketing manager at Editora Panini.