The campaign, created by Purple Cow, counts on the presence of the athlete and presenter Fernando Fernandes
Americanas Marketplace launched the Vida de Lojista campaign to celebrate its first anniversary after the rebranding.
Created by the Purple Cow agency, the campaign is led by athlete and presenter Fernando Fernandes.
Fernando Fernandes was essential to lead the Americanas Marketplace campaign, bringing lightness and humor to the stories, said Rodrigo Niemeyer, creative director of Purple Cow.
In the activation of the brand, Fernandes interviews partner retailers of Americanas Marketplace to learn about the main challenges of those who sell online and their relationship with the brand.
With the campaign, we reinforce that the shopkeeper is what drives us every day to be even better and we show how much difference they make in our daily lives. Our mission is to be able to contribute more and more to have stories of entrepreneurs like the ones in the campaign, said Mayra Gianoni, Business Manager at Americanas Marketplace.
The content is being broadcast on the official page of the Aniversário Americanas Marketplace, as well as on other digital channels, such as TikTok, Spotify and YouTube.
