Luciana Soares arrives at the company with the challenge of launching the new campaign #ElasMovemJuntas
Puma Brasil introduced its new marketing director, Luciana Soares, to the market.
Luciana arrives with the challenge of launching the new campaign #ElasMovemJuntas, the most recent from Puma in the country, which has Isis Valverde, Larissa Manoela, Vitoria Rosa and Dora Figueiredo as protagonists.
The campaign is part of Puma Global’s #SheMovesUs project, a communications platform to motivate women to move together to achieve their goals through sport, culture and their own values.
Graduated in Social Communication from ESPM and with an MBA in Business Management from FIA, Luciana started her career at Credicard in 2000 and, for almost 10 years, developed brand projects for the makeup category at Natura Cosmticos. Before joining Puma, she was at Unilever for 7 years, responsible for the relaunch of Fruttare and, in the last 3 years, leading Marketing for the Dressings, Starches and Ice Cream categories.
At Puma, I have the opportunity to join a talented team, so that together we can raise the brand’s presence in the minds and hearts of consumers, contributing to its expansion in the country, said the new director.
