Kibon and Turma da Mônica, who for generations have brought fun and joy to Brazilian homes, decided to come together to announce a novelty that will be successful with the whole class. The brands listened to consumers and, in addition to launching an unprecedented partnership, bring an ice cream that combines the two favorite flavors, chocolate and strawberry, in a single ice cream giving rise to “chocorango”.
After a thorough research to understand which were the favorite flavors of the fans of these beloved characters and the brand’s consumers, Kibon and Turma da Mônica started the foolproof plan to combine the fruity and creamy flavor in a single ice cream. With the help of a team of nutritionists, Kibon’s flavor experts created the unforgettable “chocorango” ice cream in two formats. The popsicle, which is made from strawberry fruit juice on the outside and, on the inside, is filled with milk chocolate flavored ice cream; and the pot version, which brings the delicious strawberry ice cream with flakes and a creamy chocolate ice cream. A very tasty experience, and best of all: no artificial colors or aromas!
The launch is designed for the whole family, ensuring that the ice cream meets the nutritional standards rigorously set by Unilever, which are based on the dietary guidelines of the World Health Organization (WHO). For this reason, Kibon ice creams are developed and created by a team of nutritionists who closely control the nutrient profile of the portfolio, ensuring nutritional excellence and, of course, taste.
Camila Conti, marketing manager of Kibon, says:
“When we think about the consumer public, we believe that ice cream has to be delicious, fun and responsible. And this partnership between Kibon and Turma da Mônica celebrates this commitment, with two delicious ice creams in super fun packaging that promise to delight the whole gang.”
To multiply the fun, the popsicles feature six characters from Monica’s Gang starring on the packaging: Monica, Milena, Magali, Jeremias, Cebolinha and Cascão, representing the diversity of this group. The launch also arrives in the 800ml pot version to share with the whole class.
According to Mônica Sousa, executive director of Mauricio de Sousa Produções, the partnership is already synonymous with success and an opportunity to savor the taste of childhood. She scores:
“It is with great pride that we present this news to the fans of Turma da Mônica and, of course, to all Brazilian families. We want to invite you to a nostalgic experience, where everyone becomes children again, and of course, full of flavor and fun!”
The Kibon Turma da Mônica popsicles and pot are now available at the main points of sale in the country and at Kibon Stores, on delivery apps.
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