Snack packaging now features the characters Kelly, Hayato and Moco. The partnership celebrates the five years of Free Fire
The brands of Kellogg, Pringles and Cheez-It closed a partnership for a new campaign with the game Free Fire, by Garena, which celebrates five years in 2022.
For the celebration, the Limited Edition flavors of Pringles, Hot Dog and Ranch, and Cheez-It, in the Cream and Onion version, now have special packaging featuring Kelly, Hayato and Moco, characters from the game. In addition to releases, codes will be made available in the form of challenges for gamers to hunt and release items in the game.
The novelties come to reinforce the positioning of the brands, generating approximation through products to be consumed during the game or a live.
Free Fire was the most downloaded mobile game in the world in recent years (according to Sensor Tower). And celebrating five years, the partnership with our brands comes to consolidate our relationship and proximity to this immense community that the game has conquered in Brazil. We bet that Pringles and Cheez-It are ideal snacks for any situation, including an e-sport match, whether you’re the player or the fan, said Cristina Monteiro, marketing director at Kellogg.
