Company invites Brazilians to participate in virtual crowdfunding. Ao is connected to Kellogg’s ESG platform, Better Days
Kellogg prepared an awareness campaign for World Food Day, celebrated on October 16th. The brand wants to invite people to walk together in the fight against hunger.
For the date, the company expects to donate 30 tons of food and deliver the amount collected through a digital action for the purchase of basic baskets.
Starting this Friday (14th), for every real donated at Vaquinha held in partnership with the Razes para Acreditar portal and VOAA, Kellogg will donate a Company product to the Mesa Brasil Sesc program, supported by the company since 2013. J the amount collected in cash will be delivered to the Liga Solidária Organization and reversed in basic food baskets.
Ownership of brands such as Pringles, Cheez-It, Sucrilhos, Choco Krispis, Parati, among others, Kellogg’s proposal is to encourage consumers to reflect on the problem of hunger in Brazil and in the world. The initiative is directly connected to the Better Days program, where Kellogg has set a goal of creating 3 billion better days in the world by 2030.
We want to promote a great movement around the fight against hunger. World Food Day is a date on which we expand this discussion in order to have a positive and relevant impact on the countries where we operate. During 2022, from January to September, we have already donated more than 105 tons of food, representing 3.2 million portions, to more than 100 thousand beneficiaries. We hope to continue on this path and, by the end of 2022, the target will reach 150 tons, said Alberto Raich, VP and General Manager of Kellogg.
