Electrolux used the augmented reality technique in the launch of the Nivea Black refrigerator. Created by Yahoo, the AR technique allows consumers to get to know the product, interact with the object and the environment in the kitchen of their home in a virtual way from a programmatic advertisement.
The project was led by Yahoo Creative Studios, Yahoo Brazil’s branded content and storytelling studio, as part of the campaign to launch the new Electrolux refrigerator developed by the DPZ&T agency.
Consumers exposed to the pieces will be able to access the experience on mobile, Connected TV and Video Ads, also combining the real and virtual world.
“Augmented reality is on the rise, as in addition to being an innovative proposal, it allows for greater engagement levels than static pieces, generating more consumer attention. RA will be on the agenda of brands in 2022 much more often and it is stimulating to work with advertisers such as Electrolux who are already in this vanguard”, evaluates Ana Raquel Hernandes, head of Yahoo Creative Studios.
