Brand consultancy and branding of the WPP group signs the creation of the new visual identity of the restaurant chain that completes 70 years
Frango Assado celebrates its 70th anniversary this Saturday (15th) with its renewed visual identity.
Superunion, the branding and branding consultancy of the WPP Group, was responsible for the new logo and the changes in the positioning of the network that will be gradually introduced as of this month. In addition to the more modern look, with a new logo and colors, the network now has a new mascot, Fran.
“Knowing the needs of travelers and the image they have of Frango Assado was essential to design a strategy that would increase the relevance of the brand in people’s lives (convenience) and use its expertise as a differentiating element (taste). brings identity elements that go beyond the character, strengthening recognition elements and adding versatility to its application”, said Renor Junior, Brand Strategy Lead at Superunion.
