Sales via social networks and WhatsApp already correspond to 5% of the company’s revenue
Camicado launched three actions to boost sales through social networks and reinforce the brand’s omnichannel strategy.
The network expanded Camistars, an initiative that trains and rewards salespeople to share product suggestions on their social networks, and Camilovers, Camicado’s affiliate marketing program. In addition, the company is taking the Digital Managers project to new stores, a sales intelligence platform that allows each establishment to create personalized content on social networks, according to the reality of each region.
After testing in some stores in March this year, Camistars was expanded to 100% of the chain in June. In the program, physical store salespeople post content on their social networks explaining details about products selected by themselves and generate discount coupons.
Currently, action j corresponds to 7% of all Camicado’s online retail sales. In addition, the ticket is, on average, 50% higher than that registered in establishments, thanks to the assisted profile of the sale.
Camistars values even more the shopping experience through digital channels, generates approximation and connection between the brand and customers and makes employees protagonists of this communication with the consumer, which today goes beyond the scope of the physical store, said the director of Camicado, Natan Anaph.
On the Digital Manager platform, Camicado seeks to digitize the sales force, taking advantage of opportunities on social networks and WhatsApp. According to the company, the solution gives store teams autonomy to create content and prioritize products according to the reality of each region, customizing their own posts on Facebook and Instagram.
In addition, the tool allows you to georeference advertising, focusing only on consumers in the vicinity of that unit. Currently, 10 of the 122 stores participate in the project and the goal is to triple membership by 2023.
The incorporation of strategic technology to further enhance sales via social networks and, mainly, WhatsApp. In 12 months, orders through the Messaging App grew by 800%, corresponding to 8% of sales via digital channels. Furthermore, WhatsApp represents an average ticket 50% higher than that of physical retail.
Another sales front driven by Camicado is Camilovers, its affiliate marketing program, carried out through the SocialSoul platform. Through it, digital influencers choose the products they want to promote and advertise on their own social media profiles and messaging apps. Generated sales links identify the affiliate to remunerate him with a net commission of up to 11%. Action j mobilizes 1,100 affiliates and corresponds to 5% of the company’s website sales.
Currently, sales via social networks and WhatsApp correspond to 5% of Camicado’s revenue, a number that should continue to grow in view of the new initiatives.
Whether in our physical stores or through digital channels, our focus is on offering our customers a fluid and frictionless omnichannel experience that exceeds their expectations, generating enchantment, concluded Anaf.
