We are already at the end of the month of October and to celebrate creativity we decided to separate some campaigns that marked the last two weeks, which have themes ranging from the World Cup to Children’s Day. We list 5 special campaigns launched by different brands for you to stay on top of the news through our traditional TopPubli.
Check out the best campaigns from the last few weeks of October below:
Brasilprev Júnior – Support the future of the gallery
The private pension company Brasilprev launches its traditional advertising campaign for Brasilprev Júnior, a product aimed at people aged between zero and 21 years old. As in 2021, the face of the action is Rayssa Leal, the athlete who moved the world after winning an Olympic medal in Tokyo, Japan.
Americanas – Planet Children Americanas
To celebrate yet another Children’s Day, creating connections between children and adults, Americanas debuts one of its new campaigns: “Planet American Children: A world of toys“, signed by WMcCann. The action brings films to television, YouTube and social networks with digital content creator Lucas Rangel.
NBA – The NBA doesn’t stop / It’s happening
In the world of international campaigns worth mentioning, the NBA (National Basketball Association) has launched its new campaigns for the start of the 2022-2023 season: ‘The NBA does not stop’ / ‘The Nonstop NBA’ (League Season Campaign ) and ‘This is Happening’ / ‘It’s happening’ (especially for the new app).
OMO – If dirty, it’s good
See this post on Instagram
On this Children’s Day, OMO bet on nostalgia and rescued this concept on social networks. With the participation of #OMOzões, people who are part of the brand’s community, the #SeLembrarFazBem campaign brings images of children in post-play moments, showing how each dirt and stain on clothes generated an eternal affective memory.
Antarctic Guarana – Sponsored Support
In the spirit of the World Cup, to present its newest promotion, Guaraná Antarctica summoned a strong team that has everything to do with the cheerful and irreverent way of the Brazilian cheering: Márcio Canuto, Fred do Desimpedidos and Canarinho of the Seleção.
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