The Best Of The Tournament 2022 award was inspired by the brand’s eight values and features 28 grams of 18-karat gold and 128 precious stones.
Bridgestone presented the ring that will crown the Best Of The Tournament 2022, an award given to the best player in Conmebol Libertadores.
This year’s edition carries the motto Goals on the field matter, goals off the field really matter and was inspired by the eight values that drive the brand, as part of its Bridgestone E8 Commitment. Each value is represented by a black diamond on the facets of the octagonal BOTT ring, carved in yellow gold and set with a further 117 diamonds.
In total, the jewel has 28 grams of 18 carat gold and 128 precious stones, which will perpetuate the best performance of the championship.
To celebrate the goals off the field, Bridgestone is promoting a social action and invites the public to donate to the NGO Gerando Falces (GF), which works in favelas across the country via its NGO Network. The benefited causes work with sports services, support for the needs and development of the traditional peoples of the Amazon, crime prevention and combating discrimination based on race, creed, gender or social status.
Bridgestone is proud of this long partnership, which completes 10 years, and of this special action that, this year, brings the unpublished campaign with Gerando Falces. We are excited to promote social value and showcase the company’s beliefs through this incredible award and unique gem. The BOTT ring is a consecration of high performance in CONMEBOL Libertadores and being crowned the best player is, without a doubt, the dream of many, comments Marcos Silveira, Marketing Manager of Bridgestone Latin America South.
The announcement of the winner will take place on October 29, with a delivery ceremony on the field at the end of the final between Flamengo and Athletico-PR, in Guayaquil, Ecuador.
Five players are vying for the prize: Vtor Roque and David Terans, from Athletico Paranaense, and Arrascaeta, Pedro and Everton Ribeiro, from Flamengo. Fans can participate in the official competition voting via the website.
Donations close with voting, at the end of the match and take place on the same voting platform as Bott. Fans can select contributions starting at R$5, for one of the 5 chosen fronts. In addition to the campaign, the company will donate R$50,000 directly to Gerando Falces, R$10,000 for the cause.