The campaign, created by Cheil, brings together two main films of 30 seconds and six more pills of 15 seconds each, broadcast on TV and digital channels.
Samsung is launching its new S a Samsung Tem campaign, focused on the features of the brand’s new TVs and Soundbar models.
The campaign, created by Cheil, brings together two main films of 30 seconds and six more pills of 15 seconds each, broadcast on TV and digital channels.
Our goal with the new campaign is to help consumers realize that the products of the 2022 Samsung TV line are the main choice when it comes to replacing the TV”, said Natlia Silveira, Senior Marketing Manager of the Consumer Electronics Division at Samsung Brazil.
Another novelty of the campaign is that consumers will have a special resource created for Alexa, Amazon’s artificial intelligence, and when a goal is celebrated, it will be possible to use the Alexa command, doing the victory dance.
The “S a Samsung” campaign will be active until the end of November on the main channels such as open TV, pay TV and digital.
