The site was developed alongside JNTO, Index and Ampfy and will be officially launched this Friday (14), in a live on Twitch
Risqu launched the first nail salon in Metaverso to promote its new collection, Nosso Metaverso. In total, the collection has six colors.
Located on the server Inverso RP, an online game with virtual reality, the nail salon allows users to interact. In space, they can try on new skins and grant powers to use in the game by painting their nails.
The launch event will feature the presence of a real manicurist working in the virtual space. The artistic nail influencer Roberta Munis, manicurist of celebrities such as Anitta, Pabllo Vittar, Marina Ruy Barbosa, Masa, Bruna Marquezine, among others, was invited by the brand to represent this category of professionals.
One of our commitments is to bring first-hand new experiences to our consumers. That’s why we worked to open this interactive space, which integrates real and virtual life. And, of course, we could not fail to take a manicurist with us to represent these professionals who are so important to Risqu, in order to, once again, deliver the best to our public, in any universe, said Regiane Bueno, VP of marketing at Grupo Coty. .
The nail salon will be officially launched this Friday (14), at 8:30 pm, in a live on Twitch, with streamers Isabelli Fontineli, Julieta, Virgnia Alburque and Thaynara Ju, who will be received by the manicure avatar. The site was developed alongside JNTO, Index and Ampfy.
Guests will be able to get their nails done while influencers and manicurists bring more information about the new collection, colors and the powers that each one offers. After testing the colors virtually, guests will be able to buy Risqu’s launches online and via metacommerce and receive them at home.
“In this campaign, in addition to presenting the new nail polish line, we seek to explore new trends and connect the brand with the public through them. We created the first nail salon in the metaverse and with it the possibility for anyone to express themselves through colors, whether in real or virtual world”, added Bruno rnica, Creative Director at Ampfy.
