The Bom Ar® brand is promoting actions to connect consumers to the environment, in the month in which Nature Day is celebrated, which was on the 4th.
with the experience rest in the woods, to score invites consumers this Sunday, 16th, to connect with nature and relax in environments with vegetation inspired by the Atlantic Forest.
The action takes place in front of Shopping Cidade São Paulo, on Avenida Paulista, in São Paulo, from 10 am to 6 pm.
The experience is also an invitation to consumers to feel the fragrance of the brand’s launch, the Frescor da Mata Electric Diffuser, made with natural ingredients and essential oils. The new fragrance was developed in partnership with WWF-Brasil and inspired by the Atlantic Forest.
As part of the project, Bom Ar® also sponsors Na Lata – International Urban Art Festival, which starts this Saturday, 15th, with works inspired by the flowers of the Atlantic Forest, created by the artist Francisco Diaz Scotto (Pastel), exhibited on Avenida Faria Lima, 558 – São Paulo.
According to Renata Vieira, Marketing Director for Reckitt Hygiene Comercial, the brand proposal goes beyond bringing the consumer a feeling of tranquility and comfort with the new fragrance.
“The idea is to awaken in consumers the desire to be informed about the importance of preserving the Atlantic Forest. With this initiative, society will see the benefits of being closer to nature and more in harmony with it, even in urban areas.”
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