The action is signed by the house of Pineapple in collaboration with Antenor Produes, and brings films to Facebook, Instagram, Google, YouTube, OHH media and trade marketing actions
The network of clinics Pineapple Medicina Integrada invited the influencer and presenter of TV Cultura, Warley Santana, to star in its spring-summer campaign.
The brand’s bet is to make a mix between dolls and human beings to communicate that healthy living and sports performance bring happiness and that it is also stimulated through nostalgia.
It was with this strategy that the former CQC and current host of the program “T Certo?” (TV Cultura) was invited to be an ambassador for the campaign. He will be responsible for the performance of the puppets and also for the acting in the plays.
“We studied and saw that nostalgia is a strong psychological resource to increase happiness in adults. This has been proven in studies carried out by the Universities of Southampton in England and Zhejiang in China. Puppets are nostalgic and are part of our culture and our childhood. Regardless of age and class, everyone has been impacted with dolls throughout their lives: Fofo, Xaropinho, Louro José, Cocoric are rooted in us. And this is our bet to differentiate ourselves from the competition that is doing more of the same”, says Lucillio Guimares, director of Brand and Image of the network.
For the action, proprietary characters such as Pai Napple and Freitas Que Likes Fries were created. The characters will interact, through ventriloquism, with Warley Santana in the campaign films. The creation of the puppets was signed by the actor and director Andr Milano of the Vila Ssamo program and who also records his passage through the Cocoric program.
“It’s a kind of metaversion avatar in reverse. People won’t just live their realities in digital environments. There’s no way to live outside of physical reality. With that in mind, we created our avatar that participates with us in reality”, explained Raphael Miranda, strategist for Pineapple averages.
Signed by the house of Pineapple in collaboration with Antenor Produes, the action brings films to Facebook, Instagram, Google, YouTube, OHH media and trade marketing actions. The action starts in October and runs until February 2023. Among the support products of the campaign are toys and Trade Marketing actions conducted by the First Trade agency.
