Andrea Diquez will be responsible for the supervision and growth of the entire GUT network, alongside the founders and partners and leaders.
GUT has announced the appointment of Andrea Diquez as the agency’s first Global Chief Executive Officer.
Andrea will be responsible for supervising and growing the entire GUT network, alongside founders Anselmo Ramos and Gaston Bigio and partners and leaders, starting on November 2nd.
As we grew and opened our offices around the world, we felt the need for someone who could help us with our rapid expansion, as we continued to cultivate and spread our culture through the network. So for us, Andrea was the perfect person for this challenge,” said Gaston Bigio, Co-Founder and Creative Chairman of GUT.
The new Global CEO, born in Venezuela, has over 28 years of experience in the industry, having served as CEO at DDB Chicago and Saatchi & Saatchi New York. Throughout her career, Andrea has led brands and businesses across multiple markets and continents, driving organizational transformation and delivering high-impact results for clients globally.
“We were looking for a gutsy CEO, which is not easy to find, and we couldn’t think of a more perfect person than Andrea. Her career speaks for itself she has helped build successful teams and some of the most famous work in the industry, because not only does she really care about creativity, but more importantly, she cares deeply about people and the DE&I agenda. Her expertise in building successful and diverse teams and helping talent thrive in this industry, crucial for GUT. Our values and the vision we have for the network are the same and this is one of the most exciting factors about your arrival in our gutsy family”, said Anselmo Ramos, Co-Founder and Creative Chairman of GUT.
In 2018, Andrea was honored as an Ad Age Woman to Watch, where she was recognized for her ability to create change in the industry by building diverse teams that focus on delivering impactful creative solutions to clients. She was also chosen as an early honoree of Adweek’s 2019 ADCOLOR Champion Award and was a member of the Cannes Lions Creative Effectiveness Jury and named Co-President of the USA Effie Grand Jury in 2020.
“When people are happy, they attract other amazing people, and in the end, that helps drive tangible results for clients as well as the agency. Together, I hope we can continue to foster creativity and fun, based on existing foundation that Anselmo, Gaston, partners and leaders have already established,” added Andrea
