Samsung launches, this Friday (14), the new campaign “Só a Samsung Tem”, focused on the exclusive features of the brand’s new televisions and Soundbar models to accompany all types of content, especially for the awaited World Cup games. Football.
The campaign created by the agency Cheil brings together two main films of 30 seconds and six more pills of 15 seconds each, broadcast on TV and digital channels, reinforcing the differentials that position Samsung as the perfect choice for those who want the best and most immersive experience. audiovisual with a TV.
Check out the video:
Among the highlights presented in the campaign are the characteristics that distinguish Samsung TVs from other models available on the market, such as the superior shine¹thanks to the technology of the Mini LEDs, the technology of Moving Soundwhich makes the audio accompany the objects in the scene, the Design AirSlim that makes the models in the portfolio the thinnest in the category², in addition to the Multitela³which divides the display into up to four different contents, and the control SolarCellrechargeable by energy from sunlight or environment and that, therefore, does not require the use of batteries, among many other features and specifications.
Natália Silveira, Senior Marketing Manager of the Consumer Electronics Division at Samsung Brazil, highlights:
“Brazilian consumers are looking for an increasingly complete experience, and they want a product that delivers superior image quality and greater immersion in content, especially at major events such as the World Cup. Our goal with the new campaign is to help this consumer realize that the products from the 2022 line of Samsung TVs are the main choice when changing the TV.”
The Only Samsung campaign starts on October 14 and remains active until the end of November on the main channels such as open TV, pay TV and digital.
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