The campaign, created by Dentsu Creative, features the comedian’s characters and a jingle that talks about the practicality of instant noodles.
Cup Noodles has launched its new global campaign starring comedian Marco Luque. With the motto Why Everyone Loves Cup Noodles?, the films are aired on TV Globo and on the company’s social media profiles.
In the play, created by Dentsu Creative, the comedian lends his main characters to give life to the narrative and, with the help of a jingle, talks about the practicality of instant noodles.
In this campaign we wanted to bring a hint of Nissin Japan culture, without losing the DNA of authenticity and fun that are characteristic of Nissin in Brazil. Having Marco Luque’s talent facilitated this conversation between humor and cultures, explained Kojiro Tanoue, Executive Creative Director at Dentsu Creative.
The aim of the new campaign is to show all the practicality of Cup Noodles in a lively and striking way. Our expectation that the consumer remembers the ease and speed of preparation of our product and thus wants Cup Noodles always close by, said Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
The global campaign can be seen on TV and on social media until November 10th.
