Samsung announces its presence at the POPLOAD Festival 2022, which takes place on October 12, at Centro Esportivo Tietê, a park in the central region of São Paulo. The brand will be present at the festival with an experience space, where activations of devices from the Galaxy ecosystem will be carried out, including launches of the Galaxy Z line, such as the foldable smartphone Z Flip4 5G, the wireless headset Buds2 Pro and the new smartwatches Watch5 and Watch5 Pro.
Samsung’s space at POPLOAD Festival 2022 has 40m², divided into four environments, all of them dedicated to the versatility of the Samsung Galaxy ZFlip4 5G enhanced by other products in the Samsung Galaxy ecosystem.
The first environment has furniture glued to the ceiling, so that everything seems to be upside down and people can use the Flex Camera1 smartphone to unleash creativity and record photos and videos from different and fun angles – reinforcing the concept “Life from the Best Angle”.
The second environment will work on the features and benefits of the Galaxy Buds2 Pro wireless headset. Here, visitors will be able to choose a song from a playlist to experience active noise cancellation (ANC)2 from Buds2 Pro. This feature blocks out outside noise so you can hear what really matters. In addition, the walls of the environment will simulate a giant equalizer, which will accompany the music that is playing.
In the third space, POPLOAD Festival 2022 attendees will be able to don a Galaxy Watch5 smartwatch and jump on a trampoline to measure heart rate and track other health data.3. The fourth and final room has a set of mirrors and overhead lights for people to record selfies in the various modes that the Z Flip4 5G allows, whether it’s open or closed.
Carolina Corrales, Senior Manager of Public Relations, Brand Experience and Mobile Experience Events at Samsung Brazil, says:
“Reinforcing Samsung’s engagement within the music territory, the presence on POPLOAD gives us the opportunity to highlight the differentiators of our Galaxy ecosystem, with the Galaxy Z Flip4 5G as the tool that allows the best experience for self-expression.”
Francesca Brown Alterio, director of marketing and festivals at Time For Fun, says:
“We have partnered with Samsung in other festivals and it is always very special the way the brand is positioned within the events, creating an experience for the public that generates interaction and memories for all those who come in contact with the activation. The connection between Samsung and Popload Festival is huge, so we’re excited for this new movement and the outreach possibilities that will be created throughout the festival.”
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