The campaign, created by LewLara\TBWA and produced by Vetor Zero, features the skater portraying everyday situations, such as going to the movies
Banco do Brasil launched its new campaign to publicize BB Cash, a free digital account for the public aged between 13 and 17. To star in the play, the bank invited multi-campe skater Rayssa Leal.
Created by LewLara\TBWA and produced by Vetor Zero, the communication seeks to highlight the youth development movement, supported by the benefits of independence and financial education. In the film, the Bank’s partner and sponsored athlete, Rayssa, appears portraying everyday situations in a young person’s life, such as going to the movies and buying a snack, or going out with friends.
The campaign uses a youthful language, permeating the universes of technology, culture, sport and sustainability, to talk about financial education. In other words, a movement for young people and parents who are already BB customers, who can follow this stage of their children’s development, said Paula Sayo, marketing and communication director at Banco do Brasil.
The campaign has a launch film with national broadcasting on open TV, cinema, outdoor and digital media.
The Bank is launching an account for young people aged between 13 and 17, and for us, this is synonymous with freedom and maturation. To deliver this message, we produced a Trap that tells of this change, this turning point in their lives. The campaign will show, through music, the day she becomes a customer of the account and goes out to live this experience with her friends, added Rodrigo Tortima, executive creative director of LewLara\TBWA.