Ao has a partnership between the brand and Lukscolor. The campaign signed by Africa
Brahma is inviting people to unite around the expectation of the sixth championship of the Brazilian team in the World Cup and to represent the love for the sport with lots of celebration and with the return of street paintings.
Traditional in the country, in the year of the World Cup, the asphalt and walls of the houses now have the colors of the national flag in support of the players and, therefore, the brand is inviting Brazilians to paint.
The initiative, created by the Africa agency, began with narrator Galvo Bueno and streamer Casimiro Miguel. The action also won the participation of other celebrities, such as Arthur Picoli, Gizelly Bicalho and Thiago Ventura, and influencers, such as Pedro Certezas, Isabele Temoteo, Ney Lima, Luana Maluf and Ale Xavier.
To encourage celebrities and influencers to paint the streets, Brahma created some special colors in partnership with Lukscolor. To publicize the partnership, the brand launched a film to be broadcast on social networks, signed by Africa.
It is a great joy for Lukscolor to participate in this initiative alongside Brahma, as it rescues the custom and tradition of Brazilian culture of painting the streets at the time of the Brazilian Games. Bringing color to the various regions of the country, in an action as adherent to our culture as this, a source of pride for our brand, said Maiquel Monteiro, Lukscolor Market Services Manager.
The owners of the best designs will be awarded by the brand and the region will be equipped with a screen and sound to accompany the World Cup games, in addition to having their design replicated on the beverage cans and on a flag that will be taken to Qatar. To participate in the contest, simply take a picture of the painting, fill in and submit the form on the official website. The winner will be chosen by popular vote.
“The World Cup brings to Brazilians a feeling that takes over the country, you can feel the vibration. And when Brazilians come together for anything, our way of being, our Brahmosity, overflows. The Cup is almost here and we want to see people, once again, coming together in this incredible feeling to paint the whole of Brazil in green and yellow. We even gave a little help creating a Brahma pack that we never imagined: with paints in partnership with Lukscolor”, completed Tet Chaves, manager of Brahma marketing.
