Taking another step towards the expansion of the agency, Mestiça announces Grupo Peccin as its new client – a company that has established itself as a large industry, having one of the largest production capacities in the country in the segment of candies, chewing gum, chocolates and lollipops. Present in more than 70 countries, Peccin has in its portfolio products such as Trento Chocolates, Frutomila and Tribala candy and Blong gum and lollipops.
Mestiça won the account after going through a process of competition with other market players and will be responsible for the 360 communication of the advertiser, as well as planning, brand architecture, advertising and social management.
Gabriela Pamplona, Marketing Manager at Grupo Peccin, says:
“Peccin hires Mestiça as a strategic partner to accompany the accelerated growth of the brand, especially Trento, which is a success in the chocolate category and already has several versions such as traditional, Massimo, Bites, Speciale, among others.”
According to Paulo Sanna, CEO and CCO of Mestiça:
“In addition to the brand being admired for the quality of the products, there is enormous creative potential to be worked on”. The executive adds: “The idea is to build – together with the Peccin team – a new moment for its brands, with an eye on the market, always following trends, changes in behavior and consumption habits”.
The agency is already working on the first campaign for the new client, which should debut in 2022.
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The post Mestiça wins the account of Grupo Peccin, a company that owns brands such as Trento, Tribala, Blong and Frutomila chocolates appeared first on DNEWS.
