The proposal of Webedia Brasil’s films and series vertical to use the portal to add value content for viewers
AdoroCinema announced the site’s new editorship: soap operas. From now on, the portal aimed at the audiovisual market will have howevers dedicated entirely to productions, both Brazilian and Mexican, present at Globoplay.
The proposal of the Webedia Brasil films and series vertical is to use the portal to add valuable content to viewers who increasingly use digital media as a source of research on their favorite soap operas.
Adding Globoplay’s content to the catalog is an important step in our journey, as we are talking about well-known and very traditional products in Brazil. In addition to former viewers, it is also possible to observe a considerable growth in the interest of the young audience, which has been attracted both by the multimedia nature of the content, as well as by the new high-investment narratives and remakes, such as Pantanal, said the commercial director of AdoroCinema, Rebecca Barbosa .
