For the first time in his career, Pedro Sampaio releases a clip featuring a brand: Hellmann’s, with product placement by Hellmann’s Supreme. As part of the brand’s new campaign, “Na Hora H, vai de Hellmann’s Supreme”, Pedro Sampaio created his own Hot Dog and couldn’t resist this delight, taking it into his new clip, “Olhadinha”.
Check out the video:
Hot Dog Pedro Supreme was designed by the singer to bring practicality and indulgence to everyday life in a different way, with ingredients that everyone has at home, such as sliced bread and mozzarella cheese. With this partnership, the brand reinforces that the new Hellmann’s Supreme makes any sandwich tastier and with an unparalleled creaminess.
In the clip, Pedro Sampaio and Zé Felipe are stars of a reality show, making a link with life on social networks. Everything happens at the command of the director, played by Pedro Bial, always showing the reaction of the public outside that is watching the program. Strolling through the reality show’s neighborhood, Pedro comes across a neighbor making sausages and then assembles his hot dog, fussing over Hellmann’s Supreme mayonnaise. During the clip, strange situations happen and they begin to suspect that they are in a reality show.
Carolina Riotto, marketing director at Hellmann’s, comments:
“Hellmann’s Supreme is a product that was born with the purpose of bringing even more flavor and creaminess to our consumers’ sandwiches. We want the public to have a Supreme experience from simple preparations with ingredients that everyone has at home to more elaborate snacks. And that’s what we’re showing throughout this campaign. Hot Dog Pedro Supreme is a simple snack to make at home, but it gets the special touch at Hora H, Hellmann’s Supreme time, making the recipe much tastier. The action in Pedro’s video reinforces the tone and message we want to convey to our consumers: play in the kitchen with Hellmann’s Supreme and innovate in recipes.”
Tati Oliva, managing partner of Cross Networking, responsible for building the singer’s brand:
“Cross builds brands through other brands, and for that it is essential that they complement each other. We have been working on the Pedro Sampaio brand for 5 months and we are well aware of its strong connection with Generation Z, a public that consumes a lot of mayonnaise. That’s why we looked for Hellmann’s. From there, the opportunity arose to start a partnership between them through the clip. It is clear that other joint actions to grow the relationship between the brands are being developed, with the aim of reinforcing their values and increasing their strength in the market even more.”
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