Collections are a hobby that appeals to audiences of different ages and offers several possibilities for those who want to start a collection. It’s about exploring a universe that fascinates many: a team you support, an artist you’re a fan of, a series you love. It’s also about having something unique, from a complete collection to a rare object, and feeling special for it.
Who has never been thrilled to get that rare sticker for an album, just the one that was missing? Children and adults surrender to this collectible, especially when the World Cup and football championships come around.
The first sticker albums appeared around 1870, mainly in Europe, and in the early 1900’s Brazil had its first copy, released by a tobacconist. Of course, in these more than 100 years of existence, the stickers have evolved: the first self-adhesive stickers only appeared at the end of the 70’s, and, nowadays, the albums come to life with special metallic and holographic pieces. But are there other paths to explore in this evolution of collectibles?
This is what technology allows and what NFT experts have explored. The startup Block4, a fantech that uses this technology to create new forms of relationship and engagement with fans, has innovated for this purpose. The technology of NFTs is still something very new for the broad audience, but with great potential, as it uses the blockchain to confer suitability, originality and rarity for digital items. Faced with a scenario with so much to offer and still little explored, Block4 has arrived to make this technology more layman-friendly and that’s where collectibles come into play.
Thiago Canellas, CEO of Block4, gave his opinion on the current scenario involving NFTs:
“We realized that the NFTs that already exist still have some barriers. The idea is to make access more intuitive for those who are not from the area, as well as offering something more interesting. It’s that fan who’s going to want something that’s easy to access, beautiful, that offers something extra and that they can proudly show off.”
Through the creation of an intuitive and accessible platform, with payment methods used by Brazilians (credit cards and PIX, for example) and meticulous design work, anyone can access and acquire NFTs that are viewed and handled digitally, as well as offering unique benefits. This is the case of Vasco’s card collections and of cars by influencer Alexandre Badolato.
Cards do Vasco
At the beginning of the year, with the participation in the Campeonato Carioca, Vasco decided to innovate and wanted to create a digital collection of commemorative tickets. The team from Rio de Janeiro was pioneering and daring in the endeavor and for that purpose created a partnership with Block4. Weekly, a new card representing each Vasco game was created and put on sale to the public. In the end, whoever had the complete collection still had the right to redeem a mosaic putting all the parts together.
The dynamics worked and offered fans a unique opportunity for relationship and contact with the club, after all, the acquisition of collectibles in NFTs still provided benefits at the club store. The collection included special semi-final commemorative tickets, with rarity variables. The action also extended to the Brazilian Championship. Canellas explains:
“The partnership with Vasco was a perfect marriage and was very well received by the fans, who were able to take it a step further. They really feel a part of the club, they have invested in and contributed their passion.”
Alexandre Badolato’s Dodges Collection
Another project played by Block4 was the creation of NFTs inspired by cars collected by influencer Alexandre Badolato. The collection ended up yielding five lots for an auction on the Bitcoin Market platform, through which bidders could not only acquire NFTs, but also be entitled to an experience.
For starters, they took a tour of the Dodge Museum guided by Badolato himself. The visit culminated in the opportunity to drive the cars that inspired their NFTs: a 1971 Dodge Dart Coupé, a 1970 Dodge Dart Sedan, a 1974 Dodge Charger LS and a 1974 Dodge Charger LS.
Badolato’s idea was to bring the museum to more people and make the driving experience possible. “Each car has its own story that we are telling through the NFTs, including including real experiences for fans and collectors to be a part of. This partnership with Block4 and the Bitcoin Market was incredible to provide all this”, says Alexandre Badolato.
Pedro Renato participated in the event and was the highest bidder in the Dodges NFTs auction. “It was definitely worth it! Not just being able to drive the car that inspired my NFT, but the whole experience of seeing the Dodge Museum and having access to the stories of Badolato’s vintage car collection,” he says.
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