The campaign was created by Lema and aims to reinforce the brand’s positioning, generating more connection with consumers
Amzzoni announced the launch of the project “Uma Dose de Natureza”, which marks the brand’s first market campaign.
The idea of the campaign, created by Lema, is to reinforce the brand’s positioning and generate greater connection with consumers, gaining even more visibility and engagement while telling its story.
The campaign aims to enhance Amzzoni’s entrepreneurial background and product credentials, reinforcing his inspiration in the Amazon and commitment to sustainability, explained Patrcia Cardoso, Amzzoni’s marketing director in Brazil.
To bring the project to life, the brand will focus on gastronomy and high-quality cocktails to invite consumers to discover the flavors of the Amazon through a variety of drinks and recipes to harmonize with different occasions.
Among the 3 pillars of content history, nature and people, the project has partners and influencers who represent the territories of Amzzoni and have the expertise to generate relevant content in the main channels and points of contact with the consumer.
