Stanley, a century-old brand specializing in cups and other thermal products, chose Newbacon to be responsible for customer relationship management (CRM-Customer Relationship Management). The agency led by Bruno Pinheiro, Daniel Brumatti, Fabio Brito and Robert Filshill will be in charge of communication focused on sales and marketing.
Fábio Brito, Partner and CBO at Newbacon, summarizes:
“With communication constantly changing, in a scenario full of new media and new technologies, customer relationships have also evolved. The experience, the customer journey can be followed and taken to much greater flights. Newbacon’s focus is to keep its customers 100% connected to their consumers. Stanley’s arrival is another opportunity for us to provide the best relationship and the best user experience with the brand.”
The account, which has just arrived, will be attended by a team of professionals with different scopes, such as creation, DBM, and all the brand’s CRM planning. The agency’s first initiative for Stanley is a complete analysis of the CRM landscape, definition of the main objectives, choice of platforms and all data driven work so that Stanley can be closer and closer to its consumers. .
It is worth noting that Stanley is the 3rd customer conquered in 2022. Newbacon had significant organic growth in customers such as Ambev, where it conquered 2 new brands, in addition to the recent acquisition of AHI. Currently, the agency’s portfolio includes ALE, Ambev, Dufry, Marabraz, Diageo Electrolux, KES, Meio & Mensagem, Mitsubishi Motors, Reckitt, Stock Car, Suzuki and AHI.
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