Since 2020, one of the big news has been Acelere no ENEM, a preparation hub for the entrance exam created by edtech Acelere Educação, which offers Brazilian students a series of tools, such as live classes, interactive monitoring, gamified platform, simulations and monitoring pedagogical. With one detail: completely free of charge. And if this is an excellent opportunity for students, it is also for brands across the country. After all, they find, in front of a super qualified audience, the chance to connect their services and products, expanding insertion and consumers.
So far, with three editions held in 2 years, the hub has accumulated expressive results, when more than 1 million young people have signed up for Acelere.
Rhayann Vasconcelos, CEO of Acelere, says:
“We are very happy with the results of the work so far. Only in 2022, Acelere no ENEM reached the mark of 500 thousand students enrolled. In addition, 30 million people were reached, considering the digital environment, TV and print coverage. We did a beautiful pedagogical work and a spectacular advertising delivery, connecting contracting brands to this new consumer generation.”
Considering the excellent numbers, Acelere has already started its first rounds of negotiations to renew with its partner brands or open up opportunities for new companies to be present in the hub. As usual, edtech divides its sponsors into three different quotas: Beast, Cola na Aproval and Nota Mil, each with different values, deliveries and coverage.
In 2023, the expectation is that new 500 thousand students will be connected to the Acelere ecosystem at ENEM, which will also embark on the face-to-face world, with music and knowledge festivals in the capitals Recife and São Paulo. Rhayann finishes:
“We are going to have a historic year. After 2 years living only in digital, we will, for the first time, go to the hybrid world. We will hold the biggest education festival in the history of Brazil. Another great opportunity to make partner brands connect with our thousands of young people. 2023 is definitely going to be amazing.”
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